"Adequate impetus given to the infrastructure sector would positively affect the industry as a whole. There is a direct relationship between the growth of the infrastructure sector and the growth of the building & hardware industry, not only would old projects be revived but the same would also act as a stimulus to new projects. Policy changes in stainless steel procurement and subsidies would also have a positive impact that would lead to benefits in price and reduction in cost of raw materials. Emphasis on infrastructure development would mean new products will be developed."
Sohil Mistry, Director, NEKI India shares his views with Sandeep Sharma about his company, core competencies, process, products, projects, green building development, effectiveness of supply chain management, customisation offered to clients, quality control mechanism and expectation of market revival in the near term. Edited Excerpts...
Tell us about your company, mission, objectives and core competencies?
Established in 1998, NEKI has revolutionized the Stainless Steel Hardware industry by pioneering and mastering the craftsmanship of quality products. A ‘one stop solution’ provider for world class Architectural Hardware Products and Services offers holistic solution to the customers. The brand is a partner for complete architectural needs, bringing science behind the project and giving clients the highest quality standard with optimum solutions at affordable rates.
Keeping pace with the industry norms & evolution combined with several years of expertise in catering to Architectural & Interior Solution requirements, Neki dynamically markets various brands and premium quality products with International merit whilst focusing on customer offering in each store location.
Moreover, NEKI lends a classic touch of sophistication to the interiors with its portfolio of architectural hardware accessories to choose from. Each offering is high on durability & strength and created with an aesthetic appeal. All products are crafted with corrosion-resistant high grade AISI 316 stainless steel that retains a higher degree of tensile strength. An amalgamation of premier quality, vigorous strength and striking appeal offers an excellent opportunity to enhance the interiors of any space.
Having an acclaimed clientele that constitutes the likes of TATA, Infosys, Bank of India, Kotak Mahindra, HDFC, Lodha, Raheja, Hiranandani, L&T, Wockhardt, Bombay Hospital and more… lends to the credibility of Neki and the reason why the brand enjoys a prime repute in the industry.
In essence, NEKI is a nationally reputed organization that understands customer needs and provides best breed of business solutions, leverages technology delivered by world class associates by selling the highest quality architecture hardware products in the country.
Could you talk about the process, products and people at Neki?
Process and products at NEKI, are of highest quality and we only aim at bettering the quality each time. We believe in providing customer satisfactions to our clients.
Strict raw material process procurement is followed; every batch is checked at the unit, along with third party inspection. There after it is followed by various other forms till translated into finished products. Minor details such a brass bushing at all joints, highest quality of wielding, German quality of polishing equipments gives the desired finishing to the product.
Which are the prestigious projects you have been associated in the recent past? Could you brief us about your role in those projects?
NEKI has provided handrail systems to projects such as Orion Villas at Hyderabad, Ranchi Cricket stadium for JSCA, Tirumani at Kolkata and Vaishnavi Orchids at Bangalore. We have supplied hardware products such as lever handle, locks, hinges etc. to Mahindra Lifescapes . These are few of the recent prestigious projects for Neki.
What’s your contribution towards the green building development in India?
NEKI is a manufacturer of AISI 316 grade Stainless Steel Architectural Hardware Products. The clarification to Recycle Content and Local Content in our 316 grade Stainless products is as under: Recycle content: We source Stainless Steel from reliable raw material suppliers who manufacture S.S Sheets, Bars, Rods, and Pipes. The recycled content in the raw material is at least 35% and it is post consumer recycled content by nature.
Recyclability: Not only does the stainless steel used in the building and construction industry contain high percentage of recycled content, also at the end of its long useful life in your building application it is 100% recyclable. Stainless Steel building components can be repeatedly recycled back into the similar products with no loss of quality.
Local Content: Our factory is located in Rajkot, which is less than 500 km radius from Mumbai and we source most of the raw material within 500 km radius of our factory in Rajkot. Hence, the raw materials are harvested within less than 800 km radius from client’s project site in Mumbai.
Kich Products are IGBC certified products, an award winning GOLD Member Rating. Streamlines energy usage, recycled and recyclable raw material, efficient water usage are some of the salient features of Neki’s initiatives towards contributing to green building development.
Could you tell us about the effectiveness of your supply chain management?
Kich brand material has an efficient supply chain with products available at our registered and authorized dealers. Steps are carried out by us to make the process exceedingly efficient and spread the availability of the material to our customers.
What kind of customisation do you offer to your clients?
Kich materials can be made available in various customized forms, sizes, and shapes etc. that are customized as per client’s requirements. Handrail and Baluster systems manufactured are completely customizable for every client as per their design and choice.
Which are the verticals you are catering to?
We cater to every aspect of architectural hardware that exists. Be it external & internal stainless steel architectural hardware accents such as Handrail & Baluster systems and hardware accessories & accents. Below is the kind of products we do: • Mortice Handles • Pull Handles • Cabinet Handles & Knobs • Door & Window Hinges • Floor Springs • Door Closer • Brass Hinges • Spider Fittings • Bathroom Accessories • Handrail & Baluster Systems
How do you ensure delivery of quality products to the end user? What kind of quality control mechanism is in place at Neki?
We make our products available at our retail counters. If not available, the orders placed are monitored for quick delivery. Due to controlled manufacturing of our own products, the delivery of material and time lines can be managed in particular.
Do you see market revival in CY2014? What needs to be done by the Government of India to boost the economy?
Adequate impetus given to the infrastructure sector would positively affect the industry as a whole. There is a direct relationship between the growth of the infrastructure sector and the growth of the building & hardware industry, not only would old projects be revived but the same would also act as a stimulus to new projects. Policy changes in stainless steel procurement and subsidies would also have a positive impact that would lead to benefits in price and reduction in cost of raw materials. Emphasis on infrastructure development would mean new products will be developed.
Where do you see your company five years from now?
We plan to become a company servicing their customers with quality products. We see ourselves as one the preferred choice of brand for architectural hardware and Handrail Baluster systems.
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