"The infrastructure sector in particular power, ports, roads, mining drives the growth of the bulk material handling equipments sector. With the huge investment in the infrastructure sector in the coming five years, the demand for material handling equipments is definitely on the upsurge."
Amit Gossain, VP (Marketing & Business Development), JCB India Ltd shares his views with Sandeep Sharma about his company, offerings, unique features of LIFTALL, latest Material Handling Industry trends, expected growth and product launches. Edited Excerpts...
Tell us about your company and offerings in the MHE sphere?
JCB India Limited, India’s largest manufacturer of Earth moving and Construction equipment is a fully owned sub sidiary of JC Bamford Excavators Limited (U.K). The company is a pioneer in the industry and has been recording excellent growth rates.
In the Material Handling Equipment segment, JCB has acquired a leadership position because of its flagship product in the category – The Liftall (pick & carry cranes). These machines have simplified the overall process of material handling up to a great extent. JCB entered this segment with two models with capacity of 12 tonnes cranes i.e. Liftall 1253 and Liftall 1202.
Both Liftall 1253 and Liftall 1202 have highly fuel efficient and powerful Kirloskar diesel engine developing 49 bhp @
2000 rpm with long service intervals (400 hrs) for achieving better economy.
Liftall 1253 has 3 part telescopic slotted boom, 12.5m max imumunder hook height and 10.2m maximum horizontal reach. Liftall 1202 has 2 part telescopic boom, 8.4m maximum under hook height and 6.2m maximum horizontal reach.
Now, with the introduction of a brand new product i.e. JCB Liftall New 15T model 1553, our customers have another reason to smile as Liftall 1553 is with slotted boom, which provides more working radius and productivity due to its auto rope self compensation mechanism.
Could you provide us detailed information about the unique features and USP of your LIFTALL product?
JCB products have always set new standards in the industry. Now, with the launch of JCB LIFTALL 1553, once again, JCB is raising the bar.
JCB Liftall New 15T model 1553 can lift maximum load of 15T at a distance of 1.6m from the center of the front wheels. Liftall 1553 is with slotted boom, which provides more working radius and productivity due to its auto rope self compensation mechanism. The JCB Liftall has been designed to deliver “6” key advantages over the main competitors. These are:
• More Productivity in all material handling applications
• Less Operation Cost (Better fuel efficiency and less maintenance costs)
• More Reliability (Robust structures, hydraulics and driveline)
• More Safety (high visibility cabin, wider front tyre width,55w working lights for night operation)
• More Operator Comfort (Spacious cab with heat insulation and lot of storage space)
• Better Support Best Dealership Network in Industry
What are the latest trends in the MHE sector? How far you are able to meet the latest tech requirement of the customers in India?
The infrastructure sector in particular power, ports, roads, mining drives the growth of the bulk material handling equipments sector.
With the huge investment in the infrastructure sector in the coming five years, the demand for material handling equipments is definitely on the upsurge. Rapid expansion of ports is going on in India and as a consequence, steep increase in the demand of bulk material handling equipments can be observed.
Many companies are also targeting projects across the globe and are heavily investing in rail, ports and other infrastructure projects. These projects will provide ample opportunities for the growth of Material Handling Equipment industry.
We are also seeing major technological reforms in the industry as demand for high capacity equipment is on the rise. JCB is well equipped with wide range of higher capacity equipment to meet the current and future market demand.
Safety is another focus area for all the construction equipment manufacturers. Companies are now deploying technology which will ensure proper safety of the operator as well as the machine. For. e.g. Our new Liftall 1553 is fitted with audiovisual alarm which warns the operator of overloading etc.
As always, we are committed to maintain the highest standards and are dedicated towards continuous improvement to always be a step ahead in the market.
Are you planning any new product launch or capacity expansion at your Ballabgarh plant in the near term?
At JCB, all products enhancements are based on the customer’s feedback or requirement because all our efforts are focused at not only satisfying the customers but exceeding their expectations.
Keeping the above as our objective, we have recently launched JCB LIFTALL 1553 in the MHE segment. In the excavator segment, we have introduced a 12 tonne JS120 which is widely used at various construction sites in cities where the jobsite is with less space.
We also did a pan India launch of the “All New 3DX” backhoe loader recently – a revolutionary machine that is over 20% more fuel efficient, has a cab which is 20% larger in space providing for greater operator comfort, and is equipped with the JCB Engine ecoMax.
In the coming years, we will continue to enter the market with revolutionary, fuel efficient and world class products based on our customer needs.
We have the world’s largest backhoe loader plant in Ballabgarh which also manufactures the Liftall, our ‘pick& carry’ crane. Our products like excavators, compactors, wheel loaders are manufactured in Pune where we have another worldclass facility. Our manufacturing capacity is 100 machines per shift in the backhoe segment and over 4500 machines per annum in heavylines (tracked excavators, wheeled loaders and compaction equipment
What kind of growth do you see amidst global turmoil and all time low sentiments prevailing in India?
The Indian economy is going through a slowdown but will soon return to growth as necessary steps have been taken by the government authorities to ensure growth.
The current climate of a slowdown is selfinflicted. It is to do with execution (actually the lack of it), on the ground. Better interministerial coordination, backed by the will to execute projects of National importance, should be initially the mantra to kickstart the engine of growth. The best case scenario that the construction equipment industry can look at this year would be flat or minor de-growth.
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